Core Beliefs
1. Golden Rule and Good Vibes: We treat everyone with respect, fostering positive energy.
2. Continuous Growth: We innovate and explore, making responsibility exciting.
3. Solutions-Oriented: We minimize toxicity by recycling tires, sneaker soles, and other discarded rubber into footwear.
4. Highlighting Good: We spotlight those making positive contributions to humanity and culture.
5. Health and Happiness: True sustainability nurtures the health and happiness of people, fostering a positive impact on the environment.
6. Customer as the Hero: Informed customers become champions of our brand.
7. Powered by Partnerships: We collaborate with like-minded brands, suppliers, and organizations to amplify our impact.
Product Colors and Their Meanings
Faces of Responsible Living
Leaders like Yvon Chouinard, Greta Thunberg, John Elkington, William McDonough, Melati Wijsen, and others inspire us to stay committed to sustainability, innovation, and positive impact.


Come along for the ride
Our Vision for The Future
As pioneers in recycled footwear design it is our mission to take what we have created and pass it on to the next generation of fashion enthusiasts.
Transparency in processes and well chosen materials are the true benchmark of responsibility. Together, we may inspire a higher consciousness for recycled products and environmental action.